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Selling the Invisible by Harry Beckwith

Selling the Invisible by Harry Beckwith
  • #: 121921
  • Price: $11.99 In Apple Store
  • Category: Books
  • Updated: 2009-12-11
  • Current Version: 3.0.1
  • 3.0.1
  • Size: 5.20 MB
  • Language: English
  • Seller: ScrollMotion, Inc
  • Requirements: Compatible with iPhone, iPod touch, and iPad. Requires iOS 3.0 or later
  • © Copyright ScrollMotion 2009
  •  Add to Favorite apps

 

Description

Selling the Invisible

Harry Beckwith

Business Plus

June 14, 1999

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

About Iceberg

The Iceberg Reader revolutionizes the reading experience, making it easier than ever to browse, buy and enjoy books.

Features

- Attractive interface provides a natural reading experience with full pagination.

- Table of Contents incorporates one click navigation.

- Vertical and horizontal page orientation.

- Adjust font size with a pinch, text reflows automatically.

- Search the text within a book.

- Create margin notes with user notation.

About Grand Central Publishing

Hachette Book Group USA is a leading US trade publisher headquartered in New York, & owned by Hachette Livre, the second largest publisher in the world. In one year, HBGUSA publishes approximately 450 adult books, 150 young adult & children's books, & 60 audio book titles. In 2007, the company had a record 82 books on the New York Times bestseller list, with 20 of them ranked #1. In addition to selling & distributing its own imprints, HBG distributes publishing lines for Chronicle Books, Microsoft Learning, Arcade, Time Inc. Home Entertainment, Harry N. Abrams, InnovativeKids, Phaidon Press, Filipacchi Publishing, Kensington, MQ Publications, Strictly By The Book, Weinstein Books & Gildan Media

About Scrollmotion

ScrollMotion, creator of the Iceberg Reader, is a content technology company based in downtown New York City. For more information, visit www.scrollmotion.com.

Support

If you have any technical problems please email us at icebergsupport@scrollmotion.com before you post a review.

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Rated 0/5 based on 1 customer reviews.

 

0/5 stars

Awful quality

:
Reader for the iPad is BS .....I WANT MY MONEY BACK..horrible quality .

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The information may be outdated (2011-04-13 22:59:45). For actual information go to iTunes

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